Trading Shades
UX
Product Design
Design Thinking
Nov - Dec 2020
UX
Product Design
Design Thinking
Nov - Dec 2020
Trading Shades addresses the unmet need of getting rid of an unwanted pair of sunglasses for another, without any financial transaction. Give and take, just like the old days. It is a platform (web or mobile app) for individuals who own shades (sunglasses), which will be swapped through our platform.
Wireframe
Concept
The global long-term financial problems require a strategic approach to finding solutions.
Trading Shades' primary target users are fashion enthusiasts especially in the LGBTQ community, with a sustainability-focused mindset, who cannot afford to pay for high-end fashion on the regular. Once you own a pair of high-end sunglasses brand, you have the opportunity to trade it for another pair worth the same value of the one you own. This promotes sustainable consumption of fashion. We need to be more conscious of our buying and disposal habits. Swapping is a fair mode of exchanging goods, and allows for a circular economy to flourish.
Reflection
I'm interested in further developing this concept which requires deeper research and stakeholder development. In addition, co-designing with the target community through further research, iteration, and user testing.
This project is one of several that taught me the importance of process in designing a product. It’s also a great exercise of learning when to let go of certain ideas.